“The problem of strngths and weaknesses and the problem of synergy are seen to be related” p91.Types of synergies: 1) Sales synery 2) Operating synergy 3) Investment synergy 4) Management Synergy.Ğxternal (defensive, aggressive) flexibility or internal flexibility (liquidity of firm’s resources).“…significant aspect of the adaptative search method… is the circular dependence of the goals on the environment and of the choice of environment on the goals” p49.“Contrary to Cyert and March, we assume that the business form dies have objectives which are different and distinct from the individual objectives of the participants” p39.System of objectives: “both economic (exert primary influence) and social objectives (secondary)” “The central purpose of the firm is to maximize long-term return on resources employed within the form” p38 “influences: responsibilites and constraints”.Ědaptative search method: “1) a “cascade” procedure of successive narrowing and refining the decision rules, 2) feedback between stages in the cascade, 3) a gap-reduction process within each stage, and 4) adaptation of both objectives and starting-point evaluation” p28.“Our concern must be not only with evaluation of projects for given rules, which is the main concern of CIT, but also with formulation of the rules for each individual firm” p23.“.decision rules for search and evaluatino of products and markets are not the same for all firms.” P22.
Igor, “Corporate Strategy”, McGraw Hill, New York, 1965 (Ch.1-6)
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